Stella Artois | Originally Crafted

The Challenge

Create a digital campaign that repositions Stella from a beer for special occasions to a beer that makes every moment special.

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The Creative

I concepted and pitched a series of :15 social videos, digital OOH cinemagraphs, and static OOH collateral to highlight everyday scenes of holiday magic. I managed the animation team in creating and revising and incorporated client feedback. 

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The Results 

Creative was distributed as a creative toolkit to the UK, Brazil, Mexico, and Russia markets for the holiday push.

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