Budweiser | Harry's Last Call

The Challenge

Budweiser tasked us with creating a powerful piece of content celebrating a potential Chicago Cubs’ World Series win -- a brief we received 13 days before the final game. 

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The Creative

Using real video from the celebration outside Wrigley Field along with audio clips of late Cubs’ announcer Harry Caray, we imagined what it would be like if the “Cub Fan, Bud Man” were alive to make the call. While Chicago celebrated, we edited through the night and posted the finished product at 8am the next day. I assisted with ingesting the content as it came back from our field team, and identifying gaps in coverage. 

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The Results

According to AdAge, Budweiser became the first brand to simultaneously hold the most engaging brand posts on Facebook, Twitter, and YouTube, raising the bar for emotional storytelling in real-time. The spot went on to win ‘YouTube Ad of the Year 2016: Ad That Goes Straight to the Heart’ honors as well.