Factor

The Challenge

Unlock new messaging avenues as the sole writer and first creative hire on Factor's new in-house performance marketing arm.

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The Creative

I led connecting and copy on high-velocity paid social (often 50+ ads a month), scripting and directing scrappy, UGC-style videos as well as branded stills. Responsible for quick-turn iteration around hooks, angles, scripts, and CTAs, based on growth metrics and platform trends.

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The Results 

Drove 3% CVR lift

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