Onboarding video | Anthem

The Challenge

Convey a high-level plan explanation to new Anthem members to reduce customer service calls.

​

The Creative

The beauty of SundaySky as a platform and video tool is its ability to create personalized videos at scale. The video below was sent out as an email link, and looked different to every single person who watched it, from names and information changing, to images and copy changing dependent on viewer demographic, to entire scenes showing or dropping based on whether they were relevant. My creative team built the blueprint for the video, accommodating for all potential versions, and incorporated the code that drove which elements to show based on the real-time data being received. 

​

​

​