Comcast

The Challenge

Show Comcast's technological advancement and social initiatives in a human light rather than a corporate one. 

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The Creative

We told stories based in three of Comcast's initiatives:

• New tech (Video 1): Comcast helps restore a partially-blind man's vision  - and we capture the moment he sees his wife clearly for the first time. 

• Veterans assistance (Video 2): Comcast helps veteran Tom reenter civilian life - and he pays it forward to other vets.

• Internet Essentials (Videos 3 + 4): Comcast helps bridge the digital divide with free laptops and internet for two low-income communities.

 

I managed the creative team that concepted, shot, and produced the four spots, presenting work to client and adjusting it on the fly where necessary as different narrative through-lines emerged while we were filming. 

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The Results

Our top performer was the Comcast/NuEyes video, which has over 8 million organic views on YouTube. 

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